Social and Sustainability Marketing Core Find out more Social Cim digital marketing essential Sustainability Marketing Core This module aims to present an overview of current sustainability issues within society.
Integrated marketing communications This module addresses the emergence of integrated international marketing communications as a result of growing competition and the significant shift in marketing philosophy from transaction to relationship marketing to consumer engagement and interaction.
Given the centrality of customer needs and wants in marketing, a rich understanding of these concepts is essential: These principles include the marketing environment, the marketing mix, marketing research and buyer behaviour. You'll develop a broad understanding of the negotiation process and the development of negotiating strategies for procurement and logistics that is a vital element of moving goods and resources globally and locally.
They should consider the impact of their activities on all stakeholders. In this sense, a firm's marketing department is often seen as of prime importance within the functional level of an organization.
The focus of the module is the Financial Times FT. The module aims to examine how people respond to advertising psychologically, and how this can be conceptualised.
Students will have the chance to learn how to conduct, transcribe and analyse semi-structured and open-ended interviews and other forms of text. They will develop more into other areas such as government and public services. Consumer Behaviour The field of consumer behaviour is a dynamic discipline, which many regard as an applied social science.
The course is also accredited by ACCA. Strategic international human resource management In this module we'll investigate and analyse current practice and developments in Strategic Personnel and Development with full regard to International context.
The assignment consists of three tasks. Potential costs relating to this module are outlined in the Features tab. Students also have the opportunity to examine the implications for advertising strategy, remuneration and evaluation.
Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production and promotion of the product.
Entrepreneurial finance This module aims to provide you with the knowledge and skills needed to critically analyse financial information and use it in the pursuit of opportunity which is an important element of entrepreneurship. Students will have the chance to examine the key concepts and issues of marketing.
Businesses are the heart of any economy, especially small medium-sized enterprises. Many scholars and practitioners relied on lengthy classifications of factors that needed to be considered to understand consumer responses.
Most placements are within the London area.
The product element consists of product design, new product innovation, branding, packaging, labelling. Inter-departmental conflicts may occur, should a firm adhere to the marketing orientation.
Training can mean shadowing senior or more experienced members of staff, receiving one to one guidance as you progress. This module provides an understanding of international business practices, problems and strategies with specific reference to human resource management issues.
Services Marketing Core Find out more Services Marketing Core This module aims to provide students with an adequate understanding of services marketing and to help prepare them for entering into work.
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Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing.
Essential Marketing Models 15 Classic Planning Tools to inform strategy development How will our marketing planning models guide help me and my business? PR Smith's SOSTAC marketing planning model stands for Situation analysis, Objectives, Strategy, Tactics, Action, Control.
SOSTAC ® was voted the third most popular model in the CIM poll on marketing models. Find marketing related topics nationally and locally, to help marketers network and learn.
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This Diploma is awarded by the Digital Marketing Association (DMA), the UK’s leading association for digital marketing professionals. As a not-for-profit organisation, the DMA is guided by an Industry Advisory Council.Download